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MarTech Interview with Sarah Schmidt, Vice President Marketing and Communications at Subtext

Sarah, could you tell us a bit about yourself and your background? How did you get your start in the marketing industry?
I knew I was interested in marketing from a young age. I took an Intro to Entrepreneurship class at University of Maryland when I was in high school and I quickly learned that I loved the combination of creativity and analysis that goes into marketing.
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I started my career at Time Inc. working in subscriber acquisition for Travel & Leisure and Food & Wine magazines. Throughout my time there, I learned the importance of testing, iterating and testing again. Following Time Inc., I joined the Alpha Group, a tech and media incubator within Advance, where I was responsible for running all marketing efforts for their first project, The Tylt. In my role at The Tylt, I provided results like millions of UMVs, direct engagement from the public, new business deals with 15+ companies, and grew The Tylt’s social following by over 493%, amassing over 1.3M followers. In 2020, I transitioned to heading the marketing department for Subtext, the fourth startup born from the Alpha Group. Currently, I serve as the VP of Marketing and Communications.
In my career, I’ve been fortunate to focus my time, energy and attention on my passion. As a marketer, I find it particularly rewarding to be involved in business decisions across all departments.
Sarah, throughout your career, you’ve achieved remarkable success in the field of marketing and communications. Could you share some of your most notable achievements that you are particularly proud of?
I was incredibly proud when Subtext was named the “Best Subscription Platform” at the Digiday Tech Awards, last year. In 2020, Subtext was honored in the same category for the Digiday Media Awards. At the time, I had recently joined the team, so it was important to showcase how Subtext’s platform evolved since our last win. To have our team’s hard work recognized always feels like success to me.
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